Brand Assets & Guidelines

Consistency builds our brand. Here you can find our core brand assets — logos, colours and imagery — along with some simple guidelines, for your ease of use.

Logo System

The Parajet logo system is comprised of an icon, a logotype and strapline. Download your preferred version of our icon and logotype in either vector or raster formats. Please respect our branding guidelines and do not alter the logo in any way — we like it the way it is.

Parajet logo
Parajet Live Life Above
Parajet icon logo
Parajet Dealer Logo
Parajet Distributor Logo

Colour Palette

Parajet uses a flexible and dynamic colour palette, anchored by our foundational colours of Midnight, Parajet Text, and White. At times we use a secondary palette of colours for accents

MIDNIGHT
HEX: #000826
RGB: 0, 8, 38
CMYK: 89%, 81%, 54%, 72%

PARAJET TEXT
HEX: #4D5267
RGB: 77, 82, 103
CMYK: 73%, 64%, 41%, 23%

WHITE
HEX: #FFFFFF
RGB: 255, 255, 255
CMYK: 0%, 0%, 0%, 0%

PARAJET REGIONS

For specific regions of the world, we have created dedicated logo’s to be used.

Parajet USA

PARAJET USA  (RGB – WEB – MIDNIGHT)
USA Midnight PDF [59kb]
USA Midnight JPG [144kb]
USA Midnight Transparent PNG [38kb]

PARAJET USA (RGB – WEB – WHITE)
USA White PDF [59kb]
USA White Transparent PNG [36kb]

Parajet Brazil

PARAJET BRAZIL (RGB – WEB – MIDNIGHT)
Brazil Midnight PDF [50kb]
Brazil Midnight JPG [188kb]
Brazil Midnight Transparent PNG [56kb]

PARAJET BRAZIL (RGB – WEB – WHITE)
Brazil White PDF [56kb]
Brazil White Transparent PNG [54kb]

Parajet Australia

PARAJET AUSTRALIA (RGB-WEB-MIDNIGHT)
Australia Midnight PDF [50kb]
Australia Midnight  JPG [188kb]
Australia Midnight Transparent PNG [56kb]

PARAJET AUSTRALIA  (RGB-WEB-WHITE)
Australia White PDF [56kb]
Australia White Transparent PNG [54kb]

PARAMOTORS