Brand Assets & Guidelines

Consistency builds our brand. Here you can find our core brand assets — logos, colours and imagery — along with some simple guidelines, for your ease of use.

Logo System

The Parajet logo system is comprised of an icon, a logotype and strapline. Download your preferred version of our icon and logotype in either vector or raster formats. Please respect our branding guidelines and do not alter the logo in any way — we like it the way it is.

LOGO (RGB – WEB – MIDNIGHT)
Logo Midnight PDF
Logo Midnight JPG
Logo Midnight Transparent PNG

LOGO (RGB – WEB – WHITE)
Logo White PDF
Logo White Transparent PNG

LOGO & STRAP (RGB – WEB – MIDNIGHT)
Logo with Strapline Midnight PDF
Logo with Strapline Midnight JPG
Logo with Strapline Midnight Transparent PNG

LOGO & STRAP (RGB – WEB – WHITE)
Logo with Strapline White PDF
Logo with Strapline White Transparent PNG

ICON (RGB – WEB – MIDNIGHT)
Icon Midnight PDF
Icon Midnight JPG
Icon Midnight Transparent PNG

ICON (RGB – WEB – WHITE)
Icon White PDF
Icon White Transparent PNG

DEALER (RGB – WEB – MIDNIGHT)
Dealer Midnight PDF
Dealer Midnight JPG
Dealer Midnight Transparent PNG

DEALER (RGB – WEB -WHITE)
Dealer White PDF
Dealer White Transparent PNG

DISTRIBUTOR (RGB – WEB – MIDNIGHT)
Distributor Midnight PDF
Distributor Midnight JPG
Distributor Midnight Transparent PNG

DISTRIBUTOR (RGB – WEB – WHITE)
Distributor White PDF
Distributor White Transparent PNG

Colour Palette

Parajet uses a flexible and dynamic colour palette, anchored by our foundational colours of Midnight, Parajet Text, and White. At times we use a secondary palette of colours for accents

MIDNIGHT
HEX: #000826
RGB: 0, 8, 38
CMYK: 89%, 81%, 54%, 72%

PARAJET TEXT
HEX: #4D5267
RGB: 77, 82, 103
CMYK: 73%, 64%, 41%, 23%

WHITE
HEX: #FFFFFF
RGB: 255, 255, 255
CMYK: 0%, 0%, 0%, 0%